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The word tattoo, or tattow in the 18th century, is a loanword from the Samoan word tatau, meaning "to strike". The Oxford English Dictionary provides the etymology of tattoo as "In 18th c. tattaow, tattow. From Polynesian (Samoan, Tahitian, Tongan, and so forth.) tatau. In Marquesan, tatu." Before the importation of the Polynesian word, the practice of tattooing had been described in the West as painting, scarring or staining.The etymology of the physique modification term is not to be confused with the origins of the word for the military drumbeat or performance — see military tattoo. In this case, the English word tattoo is derived from the Dutch word taptoe.The very first written reference to the word tattoo (or tatau) seems in the journal of Joseph Banks (24 February 1743 – 19 June 1820), the naturalist aboard explorer James Cook's ship HMS Endeavour: "I shall now mention the way they mark themselves indelibly, each of them is so marked by their humour or disposition".[5] The word tattoo was brought to Europe by Cook, when he returned in 1769 from his initial voyage to Tahiti and New Zealand. In his narrative of the voyage, he refers to an operation named "tattaw".

Tattoo enthusiasts may refer to tattoos as "ink", "pieces", "skin art", "tattoo art", "tats" or "work"; to the creators as "tattoo artists", "tattooers" or "tattooists"; and to places where they work as "tattoo shops", "tattoo studios" or "tattoo parlors".Mainstream art galleries hold exhibitions of each traditional and custom tattoo designs, such as Beyond Skin, at the Museum of Croydon. Copyrighted tattoo designs that are mass-made and sent to tattoo artists are recognized as "flash", a notable instance of industrial design and style.[8] Flash sheets are prominently displayed in several tattoo parlors for the goal of providing both inspiration and ready-created tattoo images to customers.

The Japanese word irezumi means "insertion of ink" and can imply tattoos using tebori, the traditional Japanese hand method, a Western-style machine or any approach of tattooing employing insertion of ink. The most common word employed for conventional Japanese tattoo styles is horimono. Japanese could use the word tattoo to imply non-Japanese types of tattooing.